Branding is more than designing logos, brand marks and beautiful colour palettes. At its heart branding is about communicating ideas and emotions and connecting with people. A smart brand will have thought about each and every touch point - where its consumers come into contact with it - and how it’s branding is tuned to best communicate through those various touch points.
Branding is more than designing logos, brand marks and beautiful colour palettes. At its heart branding is about communicating ideas and emotions and connecting with people. A smart brand will have thought about each and every touch point - where its consumers come into contact with it - and how it’s branding is tuned to best communicate through those various touch points.
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